Privacy Policy

HouseFactor Privacy and Cookie Policy

Our Privacy and Cookies Policy sets forth the rules for the protection of personal data of Users who use the HouseFactor website, available at housefactor.pl.

HouseFactor is an online search engine for prefabricated, modular, and ready-to-move-in homes, allowing users to browse listings, compare home specifications, save selected listings, set up alerts, and send inquiries to home manufacturers.

We ensure the security of the personal data of individuals who use the Website. We process data in accordance with applicable laws, in particular Regulation (EU) 2016/679 of the European Parliament and of the Council of the European Union of April 27, 2016, also known as the GDPR.

Failure to accept this Privacy and Cookies Policy allows you to browse parts of the Website, but may prevent you from using features that require you to provide personal information, such as creating an account, saving listings, setting up alerts, downloading materials, subscribing to the newsletter, or sending an inquiry to the Manufacturer.

Withdrawal of consent to the processing of personal data does not affect the lawfulness of processing carried out on the basis of consent prior to its withdrawal.

Who manages your data?

The controller of the personal data of the Website’s Users is:

Studio Kreacja Przemysław Bazanowski
15/11 Artura Grottgera St.
63-100 Śrem
Tax ID (NIP): 7851746559

hereinafter referred to as the “Controller.”

You can contact the Administrator:

  • by email: kontakt@housefactor.pl,
  • by mail to the following address: Studio Kreacja Przemysław Bazanowski, 15/11 Artura Grottgera St., 63-100 Śrem.

What kind of data are we talking about?

Depending on how you use the Website, we may process the following personal data:

  • first name,
  • last name,
  • email address,
  • phone number,
  • the content of the inquiry,
  • company registration information,
  • Manufacturer’s data,
  • User account information,
  • the manufacturer’s account information,
  • information regarding listings posted by the Manufacturer,
  • data related to the alerts that have been set,
  • data related to saved listings,
  • data provided in contact forms,
  • information provided when downloading materials,
  • IP address,
  • data stored in cookies,
  • analytical data regarding the use of the Website.

The scope of the data depends on which features of the Website you use.

Information provided in the contact form

If you submit an inquiry to the homebuilder using the form provided with the listing, we may process the following data:

  • first name,
  • last name,
  • email address,
  • phone number,
  • Content of the inquiry.

This information is necessary to forward your inquiry to the selected manufacturer and allow them to contact you regarding a specific listing.

When you submit the form, you may be asked to consent to the transfer of your data to the homebuilder so that they can contact you by phone or email.

Sharing Data with the Homebuilder

If you submit an inquiry about a specific home, your information will be forwarded to the selected builder associated with the listing.

The developer collects this information to respond to your inquiry, provide details about the offer, contact you by phone or email, and communicate with you further regarding the property in question.

Once your data has been transferred to the Manufacturer, the Manufacturer becomes a separate controller of your personal data for the purposes of further communication, handling your inquiry, and potential collaboration.

HouseFactor is not a party to the agreement between the User and the Manufacturer and is not responsible for the Manufacturer’s further processing of data if it takes place outside the Website.

The data controller is required to process personal data in accordance with applicable laws, in particular the GDPR.

Data in the User’s Account

Creating a user account may be required to use certain features of the Website, such as:

  • saving favorite listings,
  • setting up search alerts,
  • access to features available only to logged-in users.

As part of your User account, we may process the data you provided during registration, as well as data related to your activity on the Website, including, in particular, saved listings and alert settings.

Data in the Producer’s Account

A manufacturer who wants to post listings on the Site must create a Manufacturer account.

Through the Producer account, we may process, in particular:

  • the contact person’s first and last name,
  • email address,
  • phone number,
  • company name,
  • company registration information,
  • Tax ID Number,
  • data regarding job postings,
  • materials added to listings,
  • information regarding cooperation with the Website,
  • Information needed for billing and issuing an invoice.

The manufacturer’s information may also be used to conduct a basic verification of whether the manufacturer is a legally operating company.

Data in the newsletter

To subscribe to the newsletter, you must provide your email address and, in some cases, your first name.

The information provided when subscribing to the newsletter is used to send emails containing information about the Website, new features, offers, articles, tips, marketing campaigns, and other content related to HouseFactor.

To manage the newsletter, we can use GetResponse or another email marketing platform.

You can unsubscribe from the newsletter at any time by using the unsubscribe link provided in the email or by contacting the Administrator.

Data in search alerts

The website may allow you to set up search alerts.

Alerts let you receive emails about new listings that meet the criteria you’ve selected.

To handle alerts, we may process:

  • email address,
  • User account information,
  • the search criteria you’ve set,
  • Information about sent notifications.

You can unsubscribe from alerts as indicated on the Website or in the email.

Data when downloading materials

If the manufacturer provides a catalog, PDF file, or other materials with the listing, you may be required to provide your contact information to download them.

This data may be processed to enable the download of materials, to handle inquiries, and to forward information to the manufacturer whose materials are involved.

Why do we process your data?

We process the personal data of Users and Producers for the following purposes:

  1. the provision of services electronically,
  2. to enable the use of the Website,
  3. maintaining User accounts,
  4. maintaining producers’ accounts,
  5. publishing and managing classified ads,
  6. to enable users to search for and compare homes,
  7. saving favorite listings,
  8. search alert management,
  9. contact form processing,
  10. forwarding inquiries to manufacturers,
  11. to enable users to download materials made available by the producers,
  12. responding to messages sent via the form or email,
  13. newsletter management,
  14. conducting marketing activities,
  15. conducting remarketing activities,
  16. conducting statistical analyses,
  17. to improve the Website’s performance,
  18. to ensure the security of the Website,
  19. handling complaints and reports,
  20. verification of submissions regarding announcements,
  21. to investigate or defend against claims,
  22. fulfillment of the legal obligations incumbent upon the Controller,
  23. processing payments and issuing invoices for paid services.

Personal data may also be processed for other purposes if you provide separate consent for such processing. In that case, the purpose of the processing will be specified in the consent form.

What are the legal bases for data processing?

The legal basis for the processing of personal data may be:

  1. performance of the agreement or taking action prior to its conclusion —when you use the Website’s services, create an account, submit an inquiry, set up an alert, or, as a Seller, post listings;
  2. Consent — when you subscribe to the newsletter, you consent to receiving marketing communications, agree to the transfer of your data to the Manufacturer, or use features that require your consent;
  3. the Controller’s legitimate interest —in particular, handling correspondence, responding to inquiries, compiling statistics, improving the Website’s performance, safeguarding against claims, marketing its own services, and ensuring the Website’s security;
  4. legal obligation — when laws require the retention of certain data, such as for accounting, tax, or claims-related purposes.

Is providing this information required?

Providing personal information is voluntary, but it may be necessary to use certain features of the Website.

Failure to provide this information may prevent:

  • creating an account,
  • saving your favorite listings,
  • setting up an alert,
  • sending an inquiry to the manufacturer,
  • downloading materials,
  • newsletter sign-up,
  • posting an ad by the manufacturer,
  • using paid services.

How long do we retain your data?

We retain personal data for the period necessary to fulfill the purpose for which it was collected.

Specifically:

  1. We retain data related to the User’s account for the duration of the account’s use, and after the account is deleted, for the time necessary to address claims or fulfill legal obligations;
  2. We retain data associated with a Producer’s account for as long as the account is active, and after the account is deleted, for as long as necessary to process payments, resolve claims, or fulfill legal obligations;
  3. We retain data from contact forms for as long as necessary to handle the inquiry, and then for as long as necessary to protect against any potential claims;
  4. We store the data provided for the purpose of the newsletter until you unsubscribe from the newsletter or revoke your consent;
  5. We retain alert-related data until the alert is deleted, the account is deleted, or you opt out of this feature;
  6. We retain accounting and billing data for the period required by law;
  7. We retain data processed based on consent until such consent is withdrawn, unless there is another legal basis for continued processing;
  8. We retain data processed for the purpose of pursuing or defending against claims for the duration of the statute of limitations for such claims.

Your Rights

You have the right to decide to what extent your personal data is processed.

You have the right to:

  • access to your personal data,
  • receiving a copy of the data,
  • correction of data,
  • data deletion,
  • restrictions on processing,
  • data transfer,
  • to object to the processing of your data,
  • to object to direct marketing,
  • withdraw consent at any time,
  • to file a complaint with the President of the Office for Personal Data Protection.

Withdrawal of consent does not affect the lawfulness of data processing that took place before the consent was withdrawn.

If you wish to exercise your rights, please contact us at: kontakt@housefactor.pl.

Who do we share your personal information with?

Personal data may be transferred only to the extent necessary to achieve the purposes described in this Privacy and Cookies Policy.

Data may be transferred to:

  • The home builders to whom you are sending an inquiry,
  • entities providing hosting and technical infrastructure for the Website,
  • IT service providers,
  • email service providers,
  • entities that provide newsletter and email automation services,
  • entities that provide analytical and marketing services,
  • payment service providers, if such a feature is implemented,
  • an accounting firm,
  • law firms,
  • advisors,
  • entities providing administrative services,
  • to public authorities, if required by law.

Users’ personal data may be disclosed to entities authorized to receive such data under applicable law, in particular courts, law enforcement agencies, or public administrative bodies.

Is data transferred outside the European Economic Area?

As a general rule, personal data is not transferred outside the European Economic Area.

However, it may happen that the use of certain third-party tools—in particular, analytics, advertising, email marketing, or technology tools—will involve the transfer of data outside the European Economic Area.

In such cases, the transfer of data is based on the relevant legal mechanisms provided for by the GDPR, in particular standard contractual clauses or other safeguards required by law.

Data Security

Personal data is stored in systems that employ technical and organizational measures to ensure the protection of the data being processed.

The administrator implements security measures appropriate to the type of data, the risks associated with its processing, and the nature of the Website.

The purpose of these measures is to protect data against unauthorized access, loss, alteration, destruction, disclosure, or unlawful processing.

Cookies

This website uses cookies, which are small text files stored on the User’s device, such as a computer, tablet, or smartphone.

Cookies may be used for the following purposes:

  • to ensure the proper functioning of the Website,
  • the User’s login,
  • maintaining the session,
  • to tailor the Website’s functionality to the User’s preferences,
  • maintaining statistics,
  • analyses of how the Website is used,
  • to improve the quality of the Website,
  • conducting marketing activities,
  • conducting remarketing,
  • measuring the effectiveness of advertisements.

By default, web browsers allow cookies to be stored on the user’s device.

You can restrict or disable cookies in your browser settings. If you disable cookies, some features of the Website may not work properly or may be unavailable.

The website does not use cookies to save favorite listings and alerts if these features are linked to the User’s account.

Types of Cookies

The following types of cookies may be used on the Website:

  1. Essential cookies — they enable the Website to function properly, allow you to log in, fill out forms, and use basic features;
  2. analytical cookies — help analyze how the Website is used, the number of visits, traffic sources, and user behavior;
  3. marketing cookies — enable advertising and remarketing activities and measure the effectiveness of campaigns;
  4. functional cookies — these allow the site to remember the User’s selected settings and preferences;
  5. Third-party cookies — these come from third parties whose tools are used on the Website.

Third-Party Cookies

The administrator may use third-party services for analytics, statistics, advertising, remarketing, improving the Website’s performance, and handling communications.

The Website may use tools such as:

  • Google Analytics,
  • Google Tag Manager,
  • Google Ads,
  • Meta Pixel,
  • GetResponse,
  • YouTube,
  • Instagram,
  • Facebook,
  • other tools that support the operation, analysis, or marketing of the Website.

Third parties may use their own cookies or similar technologies.

This Privacy and Cookies Policy does not govern the specific rules regarding the use of cookies by third parties. Detailed information can be found in those third parties’ privacy policies.

IP Address and Technical Specifications

The administrator may collect the IP addresses of visitors to the Website.

IP addresses may be used for the following purposes:

  • diagnosing technical problems,
  • to ensure the security of the Website,
  • fraud detection,
  • creating statistical analyses,
  • verification of traffic generated by bots,
  • determining the User’s approximate location for analytical or security purposes.

AI Assistant

The Website may offer an AI Assistant feature that helps Users navigate the search engine, analyze listings, compare homes, or get answers to questions about the Website’s features.

When using the AI Assistant, data entered by the User in the chat window or form may be processed.

Users should not provide the AI Assistant with sensitive or confidential data, third-party data, or information they do not wish to disclose.

The AI Assistant’s responses are intended to be helpful and informative. They do not constitute legal, technical, construction, financial, or investment advice.

Marketing and Remarketing

The Administrator may process Users’ data for marketing purposes, including to:

  • sending the newsletter,
  • sending information about new features of the Website,
  • to provide information about offers, articles, and materials,
  • conducting advertising campaigns,
  • conducting remarketing,
  • analyzing the effectiveness of advertising campaigns,
  • tailoring messages to Users’ interests.

Direct marketing may be conducted only in accordance with applicable laws and on the basis of an appropriate legal basis, in particular the data subject’s consent or the controller’s legitimate interest.

You may withdraw your consent to receive marketing content or opt out of direct marketing at any time.

Links to external websites

The website may contain links to external websites, materials, videos, social media profiles, or tools provided by other entities.

The administrator is not responsible for the policies regarding the processing of personal data and the use of cookies by third-party websites.

Before using external websites or tools, we recommend that you review their privacy policies.

Reports and Complaints

For matters related to personal data, privacy, cookies, the newsletter, alerts, or the operation of the Website, you may contact the Data Controller at:

kontakt@housefactor.pl

The administrator will respond within a reasonable time, in accordance with applicable law.

Contact Regarding Personal Information

Please direct any questions regarding our Privacy and Cookies Policy and the protection of personal data to:

  • by email: kontakt@housefactor.pl,
  • By mail: Studio Kreacja Przemysław Bazanowski, 15/11 Artura Grottgera St., 63-100 Śrem.

Changes and Updates to the Privacy and Cookies Policy

The administrator reserves the right to make changes to this Privacy and Cookies Policy.

Changes may result, in particular, from:

  • changes in the law,
  • changes to the Website’s features,
  • changes to the tools used on the Website,
  • the implementation of new services,
  • changes to the way data is processed,
  • the need to clarify the provisions.

The current version of the Privacy and Cookies Policy is published on the Website.

Effective Date

This Privacy and Cookies Policy is effective as of June 14, 2026.